Although within the video Lily only wears one outfit there are continually long shots showing Lilys whole body. Fitting with 'the voyeuristic treatment of the female body', the camera mainly focuses on Lily, dressing her in a bright red dress that sets her apart from the background and any other extras within the shot making the audience focus on her, and her body. 
The music video has different genre characteristics, Lily's song is quite an upbeat pop song which is reflected through her dress, the colours used in the mis-en-scene and the shots used. Panning shots are mainly used following Lily around London to meet her friend, this also relates to the music used. Very bright colours are used to reflect the music and dull, dark colours that are used reflect the lyrics of the song.
These close ups were probably due to the 'demands of the record label' to show off and highlight the artist within the video. The second close up of Lily's shoe reflect her unique fashion style that she had developed-trainers and big dresses. The close up of her faces develop her personality where she is smiling straight at the camera-or audience conforming to her confident public image.
This screenshot relates to the relationship between the lyrics and the visuals. The lyric "everything looks nice but if you look twice its all lies" is represented through this visual, when Lily first walks past there is two smart looking men in suits eating lunch on a park bench in the sun. After she walks past they turn into scruffy looking homeless men in a rough looking neighborhood, reflecting her lyric not everything is what it seems.
1 comment:
Some high-level analysis. Consider also Goodwin's 3rd point - the relationship between music and visuals. this will often be dictated by the tone and pace of the music. So slow, depressing music = lots of long takes and slo mo, whilst aggressive music uses lots of quick cuts and close ups to amplify / underline the aggression.
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