Audience Research & Expectations of Music Videos in the Genre..

When creating my questionnaire I wanted to find out what the audience expected from my music video, whether they wanted it to follow certain codes and conventions or go against the normally followed rules of that genre. The first question I asked was, 'Do you expect a music video to follow typical genre characteristics? (for example within a pop video there would be plenty upbeat dancing)

The audience responded as I expected, with 13 out of the 20 votes siding towards the more conventional approach of sticking to genre characteristics. 

The second question I asked was quite a simple question, 'Would you rather a music video be narrative or concept based?' 

The response was largely siding towards a narrative video, so to keep with my target audience I will need to create a narrative to follow too, relating to the lyrics maybe.

The third question I asked 'Do you like the music video to relate to the lyrics of the song?'. 

The results were fairly even, showing I could put my music video either way, relating to the lyrics or not. Since I am doing quite a narrative video I will most likely relate my video to the lyrics. 

The last question I asked was "If the artist hasn't been established would you expect close up shots of the artist in the video?" 

As expected I thought the overall result would be yes, and it was, 15 of the votes were yes, so since my artist hasn't been established I will need plenty of close ups and shots of my artist. 

Music Video Brief

I will be producing a music video for Josh Holmes, a trained singer and songwriter. Since this will be his first music video there will be plenty of close up shots to establish the artist as well as including a narrative within the video, based around the lyrics of the song. The video will be distributed on the artist's Myspace page and on Youtube, the target audience will consist of older males and females. To appeal to my older audience, I will focus the narrative on the the lyrics to keep the focus on the song.